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Case study · AI Adoption

AI Training for ALL

1,600 professionals, one shared AI vocabulary.

1,600+ Professionals

Context & Constraints

As AI capabilities expanded within KPMG, the Tax area faced uneven knowledge, fragmented adoption, and usage disconnected from real business problems.

Without a unified approach, AI risked being underutilized or misused. The challenge was capability building at scale to ensure the entire practice could apply AI responsibly.

Architecture

A large-scale, hybrid enablement program combining conceptual grounding, hands-on challenges, and real business applications. Structured around how work actually happens in Tax, covering opportunity identification, prompt engineering (CARTS framework), and solution architecture.

My Role

Led the end-to-end design of the training program. Defined the pedagogical structure, challenges, and learning journey. Created all core content, frameworks, and exercises.

Results & Validation

Hybrid pedagogical model (Concepts + Hands-on)

CARTS framework for professional prompting

Real business cases transformed into workflows

Upskilled ~1,600 professionals. The bottleneck was not technology, but literacy. By establishing a shared 'AI vocabulary' and architectural understanding, we shifted the firm from isolated experiments to enterprise-grade capability.

Stack

EducationChange MgmtCARTS

Building something where reliability matters?

I design, ship and operate systems like this one.

Let's talk

Building GenAI where reliability matters? Let's talk.

leonardo@leonardosa.pro

Madrid, Spain · from August 2026 · English / French / Portuguese / Spanish

© 2026 Leonardo Costa de Sá